Toyota Motor Europe further consolidates sales, marketing and aftermarket business operations for Central European markets


· Toyota Motor Europe will integrate all sales, marketing and after-sales activities of the former Hungarian company Toyota Central Europe (TCE) as well as its operations at Toyota Motor Poland, the Toyota distributor for Poland

· The new TCE will oversee all commercial activities of the Toyota and Lexus brands for four Central European markets: Poland, Hungary, the Czech Republic and Slovakia.

· Business reorganization to focus primarily on creating efficiencies in shared back-office operations, further improving front-line offices for an ever-better customer experience

· This latest consolidation comes after the success of the previous TCE – initiated on January 1, 2015 to bring together activities in Hungary, the Czech Republic and Slovakia – which has seen its sales almost triple over the past six years.

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