Social Chain AG realizes revenues of around 620 million euros and more than 20 million euros of EBITDA (adjusted) in 2021


DGAP-News: The Social Chain AG / Key word(s): Sales development
21.02.2022 / 15:55
The issuer is solely responsible for the content of this announcement.


from left to right: Wanja S Oberhof_Ralf Dümmel_Christian Senitz

Successfully profitable: Social Chain AG realizes revenues of around 620 million euros and more than 20 million euros EBITDA (adjusted) in 2021

Preliminary pro forma figures for the 2021 financial year:

– Turnover of 620 million euros
– EBITDA – more than 20 million euros (adjusted)

– The announcement of forecasts for the full year 2022 will be announced on Capital Markets Day on March 9, 2022

Berlin, February 21, 2022. The Social Chain AG (WKN: A1YC99) confirms its forecast for 2021 with a turnover of around 620 million euros and a clearly positive (adjusted) EBITDA of more than 20 million euros. The pro forma consolidated annual figures are therefore in line with expectations confirming the expectations of profitable growth.

“Social Chain AG is solidly profitable – even before the special effects adjustments”, summarizes CEO Wanja S. Oberhof. “We have successfully implemented several specialist projects of extraordinary scale in 2021: the merger with DS Group, the move to Prime Standard and the associated IFRS conversion. This makes me proud and I thank our entire team of 1,400 employees for their exceptional performance Our vision for 2022 is clear: to put the full power of our knowledge of Social Commerce in the construction of our own brands and products, first and foremost in our flagship brands KoRo, CLASEN BIO, LANDMANN, URBANARA and BEEM .”

Even without adjustments, the group will generate a positive proforma EBITDA of around 7 million euros this year. “Social Chain AG has grown extraordinarily rapidly and profitably over the past three years, growing from €35 million in revenue in 2019 to €130 million in 2020, on pro forma revenue. consolidated of 620 million euros in 2021”, adds Wanja. S.Oberhof.

The IFRS conversion process is still ongoing and the final figures will be published on Capital Market Day on March 9, 2022. “Behind us lies an exciting and eventful year 2021. It was marked by important decisions with which we laid the foundations to launch our evolving vision of social commerce. We are thus changing our business focus from growth to sustainable profitability. My guiding principle as CFO is clear: planability, sustainability, solidity”, analyzes CFO Christian Senitz, referring to current studies on the whole of social trading. Marlet.

Current study: Social commerce will become a trillion-dollar market by 2025

Current studies assume that the global social commerce sector will grow three times faster than traditional e-commerce to reach US$1.2 trillion by 2025. Researchers estimate that up to a third of sales will be triggered by millennials (Gen Y), who are the most active on social media platforms. The younger generation’s share of Social Commerce spending is estimated at around US$401 billion
(source: Accenture 2022 “Why shopping is preparing for a social revolution”[1]).

LANDMANN becomes D2C brand with Community of Millions

In order to utilize this potential in a market-leading approach, Social Chain AG in 2022 is clearly focusing on fully utilizing the synergy potential and building strong brands internationally. To achieve this, Social Chain AG combines its strengths in the field of social commerce with the many years of experience and the network of the classic retail distribution of the DS Group. “Now we are focusing on the development of our D2C brand, above all Germany’s oldest barbecue brand LANDMANN. Germany’s oldest barbecue manufacturer is currently being set up by our social media and image experts brand as an international D2C brand with its own community of millions and omnichannel sales,” reports Chief Product Officer (CPO) Ralf Dümmel.

Save the Date: Capital Markets Day on March 9, 2022

We will be happy to inform you about Social Chain AG’s forecast for the year 2022, detailed figures for 2021 and the specific synergy effects of the acquisition of DS Group on our Capital Market Day on March 9, 2022 at 4:00 p.m.

The invitation will be sent shortly.

Do you have a question, are you interested in an interview or do you need free photo material? Contact us please!

Press contacts:

The SA Social Channel
Sanja Stankovic
Jana Walker
Gormannstrasse 22
Email: [email protected]
Telephone: +49 40 675 73 2946

About The Social Chain AG: Social Commerce on a Global Scale

We are pioneers in social commerce and social media is our market. As a house of entrepreneurs, we are reshaping the world of brands and commerce, turning wishes and ideas into products through our combined selling power. We understand how to develop our own brands and products into direct-to-consumer brands through the power of social media and how to market them to specific target groups. We offer our entrepreneurs and business partners a complete and carefree in-house package: from the development of our own products, legal examination, production, quality assurance, marketing and communication to logistics and everything what brands and products need to grow and succeed.

Social Chain AG currently offers around 10,000 products in the Food, Home & Living and Beauty & Fitness categories as well as successful brands such as LANDMANN, Germany’s oldest barbecue manufacturer, and KoRo in its range. Social Chain AG brings “Digital first – direct to Customer” products directly to customers’ homes. The plus: thanks to the excellent sales network of the sales experts, the products are placed in more than 40,000 retail stores – to touch and take away immediately.

The best-known leaders of The Social Chain AG are Ralf Dümmel and Dr. Georg Kofler, both investors in the VOX start-up show “Die Höhle der Löwen”. In addition to Ralf Dümmel as Chief Product Officer, Christian Senitz as Chief Financial Officer and Wanja S. Oberhof as Chief Executive Officer manage the business of the company.

The company is headquartered in Berlin and has over 1,400 employees. The other sites are New York, Manchester, Stapelfeld near Hamburg, London, Gallin and Los Angeles. The shares of Social Chain AG (WKN: A1YC99) have been listed on the Prime Standard of the Frankfurt Stock Exchange since November 12, 2021.

The content of this press release is provided for informational purposes only and does not constitute investment advice or other recommendations under German securities trading law by The Social Chain AG or its affiliates. The information provided cannot replace investment advice. The information contained in this press release should not be interpreted as an assurance of possible price developments and should not be construed as a request to enter into a transaction. The information contained herein does not constitute an offer to sell or the solicitation of an offer to sell any securities or rights, or a solicitation to trade in any securities or rights. Accordingly, The Social Chain AG and its affiliates make no representations or warranties as to the accuracy, completeness or correctness of any information or opinions contained herein. We accept no liability for direct or indirect damage caused by and/or in connection with the distribution and/or use of this document. The declarations correspond to the state at the time of the preparation of this document. They may become obsolete due to future development without the document being changed.

21.02.2022 Broadcast of a Corporate News, transmitted by the DGAP – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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