Smartphone brand Honor says to ‘maintain’ business operations in India


New Delhi: As reports surfaced that Shenzhen-based Honor, formerly under Huawei, pulled its team from India, the company said on Monday that the company was “maintaining business operations” in the country.

According to a report by the South China Morning Post, the company’s operations in India will remain in operation, managed by local partners, but the brand will take a “very safe approach”.

Honor CEO Zhao Ming told the state-run Securities Times newspaper that Honor formed the Indian team a few years ago but chose to leave for “obvious reasons”, according to the report.

In a statement to IANS, a spokesperson for the company said it “maintains its business operations in India and will continue to expand.”

“Honor officially announces its exit from the Indian market” is not correct, the spokesperson added.

The development came as Indian authorities like the Directorate of Enforcement (ED) and the Directorate of Revenue Intelligence (DRI) carried out raids and investigations on major Chinese smartphone players like Vivo, OPPO and Xiaomi. .

Honor once held a 3% market share in India during its peak in 2018, but fell after the United States imposed sanctions on Huawei.

Struggling to maintain its consumer business in the wake of US sanctions, Chinese conglomerate Huawei in November sold its Honor smartphone business assets to China’s Shenzhen Zhixin New Information Technology Co Ltd.

Honor smartphones have been hit by US sanctions that prevent Huawei from doing business with US companies.

Since its inception in 2013, the Honor brand has focused on the youth market by offering phones in the low to mid-range price range.

Over the next seven years, Honor grew into a smartphone brand that shipped over 70 million units a year.

In India, Honor entered the laptop market and expanded its wearables portfolio in the country.



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