Columbus Crew Hires Kristin Bernert as President of Business Operations


After 10 years at the Garden, Kristin Bernert returns to her roots.

The native of Stow was hired as president of business operations for the Columbus Crew football club, the Haslam Sports Group announced.

Bernert will lead all commercial activities for the crew, including fan engagement and marketing; community partnerships and impact; gaming experience and facility management; ticket sales and services; corporate partnerships and overall revenue generation; and organizational administration.

Bernert spent 10 years in leadership roles at Madison Square Garden Sports, becoming Executive Vice President of Business Operations in 2018. She led business initiatives for all MSGS teams and affiliates, encompassing the New York Knicks, New York Rangers, Westchester Knicks, Hartford Wolf. Pack, Knicks Gaming and Counter Logic Gaming. She left MSGS in April 2021 to found her own agency, KB2 Sports.

“Kristin is an exceptional leader, and her vast professional sports expertise will be tremendous for the crew as we pursue our vision of winning championships and engaging in the best possible way with our fans and the city of Columbus,” the co-owners of Columbus said. the Dee and Jimmy Haslam crew in a joint statement. “Kristin has had a significant impact on many organizations throughout her career, and we are confident that she will help us achieve all of our team’s collective goals, as we are all thrilled to be back on the pitch for the first time. full season at Field.”

Bernert worked as a sales representative for the Cleveland Indians from 2000 to 2002. She also served as assistant marketing manager at Ohio State (1997) and assistant athletic director at Bowling Green (1998-2000). She holds a master’s degree in sports management from Ohio State and a bachelor’s degree from Siena College, where she played in 106 games in 59 starts as a Saints point guard.

She was named as Outstanding Woman in Sports by Crain’s New York Business in 2019.

“On behalf of the loyal Crew supporters, I am honored to help run this legendary franchise in a city that is so close to my heart, alongside an incredible teammate in Bez,” said Bernert. “I look forward to further rooting the global game and our players in this amazing, growing and diverse community. I am so grateful to the Haslams for bringing me home to the Ohio sports community.”


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