beaconsmind AG increases its turnover more than fivefold in the 2nd half of calendar year 2021 and improves its EBITDA

• Recurring revenue in current business at around 90%

• Gross profit margin at 85.4%

• Around 230 stores in 40 countries are already equipped with the beaconsmind solution

• Dynamic growth in store rollouts and new customers expected in calendar year 2022

ZURICH, March 31, 2022–(BUSINESS WIRE)–Regulatory news:

beaconsmind AG (ISIN: CH0451123589 – Ticker: MLBMD), a leading SaaS provider in the area of ​​location-based marketing (LBM) and analytics, enjoyed successful development in the first half of the fiscal year 2021/2022 (calendar year 2H July to December 2021).

Financial overview

• Revenues increased significantly by 554% from CHF 0.15 million to approximately CHF 0.98 million during 2H 2021

• EBITDA improved during the reporting period from CHF -0.9 million to CHF -0.77 million (+14%)

• Recurring revenue (ARR) from beaconsmind Suite software accounted for approximately 90% of total revenue, while hardware and installation revenue accounted for the remaining 10%.

• Gross margin for the calendar year was 89.9%

• Solid balance sheet after debt-free fundraising currently in progress and around 5.55 million francs in cash.

Strong growth in operational KPIs

• During the reporting period, the company was able to sign a total of 6 new major clients

• Important new clients, including UFC GYM, Nove 25 and Sportfive

• The company successfully entered new markets and won, among others, the fashion group Maison-B-More in the United Arab Emirates as a new customer.

• As of December 31, 2021, the company had a total of 15 customers who were all signed in calendar year 2021

• The lead pipeline has grown significantly over the past several months and the company expects further acceleration in new customer sign-ups and store rollouts from existing customers.

• Rollout for one of the company’s largest customers, adidas, is on track with a global rollout planned over the next few years with a detailed rollout plan

• beaconsmind has implemented its solution in 188 stores by the end of 2021 and is currently deployed in c. 230 stores in 40 countries around the world

• Deployment of more than 1,000 new stores expected in CY 2022 as well as new customer signatures

The story continues

Capital Market Initiative and Capital Raise

In December 2021, beaconsmind realized a gross inflow of CHF 5.8 million thanks to a capital increase with an institutional investor. The financial resources are to be used for the further development of the distribution network and installation capacities and for the expansion into new markets and expects a further significant increase in revenues for the current financial year 2021/2022 . The company was successfully delisted from the Vienna Stock Exchange on March 18, 2022. The company intends to delist from the Euronext Paris stock exchange in the coming months. beaconsmind AG will soon be listed on the Frankfurt Stock Exchange (including Xetra).

Max Weiland, CEO of beaconsmind: “We are satisfied with the development of the first half of 2021/2022. We have continued our international expansion and are making progress both in approaching new customers and in commercial transactions with portfolio customers. We are also very satisfied with the start of the second half. With Prodes, we won a leading Czech fashion group as a new customer and started the roll-out in the Czech Republic and Slovakia. In addition, we were able to win the Italian jeweler Nove25 as a new client as well.”

The 2021/2022 Half-Year Report and an updated Investor Presentation are available for download on the company’s website www.beaconsmind.com in the “Investor Relations” section.

Financial overview and KPIs

About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of geolocation software (LBM) for chain stores. By equipping stores with Bluetooth beacons that precisely locate and identify customers, and by integrating its software suite, beaconsmind opens up a whole new channel for merchants to interact with their customers. With its solution, retailers can converge digital and physical purchases and bridge each other’s convenience gaps. The company’s shares (ISIN: CH0451123589 – Ticker: MLBMD) are listed on Euronext in Paris. For more information, please visit www.beaconsmind.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220331005974/en/

contacts

beaconsmind AG, Stäfa (Switzerland)
Max Weiland, Founder and CEO
[email protected]
+41 44 380 73-73

Economic and financial press
edicto GmbH, Frankfurt (Germany)
Axel Mühlhaus/Doron Kaufmann
[email protected]
+49 69 905 505-54