Brands began to realize that visual material of their own production and high quality is simply necessary in marketing. But do not be mistaken: disgusting photos on the Internet have not diminished. Even with the development of cameras in smartphones to the level of an excellent soap dish, and sometimes to a good SLR, a photographer, and in our case a marketer, must know how to take pictures on a smartphone correctly.
13 tips for taking pictures:
Use grid lines to balance your photo.
One of the easiest and best ways to enhance your photos is to turn on the camera’s grid lines. This imposes a number of lines on the screen of your smartphone, which are based on the “one-third rule” — the principle of photographic composition, which says that the image should be divided into three parts horizontally and vertically. According to this theory, if you place the image at these intersections or along the line, your photo will be more balanced and will look more natural. To turn on the grid on: iPhone: Go to Settings, select Photo and Camera, and turn on Grid. Android: launch the Camera application, open its settings, scroll down and turn on the grid.
Focus on the subject
Most good photos focus on one interesting subject. Therefore, spend a little more time on an interesting perspective. Remember the «one third» rule. Touch the screen of your phone so that the camera focuses and optimizes the light. Do not forget about special editorial programs and filters: you can zoom in on the image, change lighting, brightness. Play with these «chips.»
Remember the «negative space»
Negative space is the area around the subject. And it is precisely it that can turn your photo from “normal, rolling” to “incredibly cool”! When there is a lot of free space around, your object stands out, becomes meaningful, “speaking”. Negative space can be: sky, water, one-color wall of the house, etc.
Look for different perspectives.
An unexpected angle and not a banal camera angle — all this makes your image unique and memorable. Play with the prospect. The phone can be tilted to the angle you need. It will turn out unusual, given that most keep smartphones upright.
Experiment with reflections
There is something ideal, almost fabulous in clear reflections of objects. Therefore, if you can use reflections in your photos, do not give up on this opportunity. Take a closer look, there are many reflections: in puddles, in windows, even in a glass of water.
Use lead lines
Some photos have lines that attract the viewer’s eye to a specific part of the frame. They are called guidelines or guide lines. They can be straight or zigzag: lines of stairs, building facades, railways, roads, or even a path through the forest. Leading lines are great for creating a sense of image depth and can make your photos very interesting — even if you just accidentally fell into a very cool frame.
Look for symmetry
Symmetry can be defined as «a sense of harmonious and beautiful proportion and balance.» Photos in which there is symmetry can be incredibly beautiful. Keep this in mind when taking pictures. This does not always work with images of nature, but it works great with architectural structures, still lifes, portraits. And don’t forget to use the grid lines from tip # 1, and everything will be fine. Repeating graphic elements look very cool on images. They produce a strong visual impact on the viewer. And sometimes photographs of a beautiful, tiled floor may be enough to create a vivid image. Indulge in different colors Cool when a photograph is black and white except for one detail?
To achieve this effect there are special applications. Experiments with color solutions will help you focus on the details, emphasize and highlight the element you need. Avoid zoom Ride for Heart Toronto, 2008. Sometimes, photographing an object from afar, I really want to bring it closer to myself. Should not be doing that. The end result will be blurry, fuzzy. It’s better to come closer yourself, if it’s not wild animals. Remember that a large photo with an object taken close by is easier to optimize. Devil in the details Do not be lazy to photograph individual parts of an object from different angles and angles.
They will make your picture unique, copyrighted and fit into the overall content strategy. Use natural light Let’s face it: you can hardly find a good photo from a smartphone that is taken with a flash. Basically, photos look overexposed, colors change negatively, and the person in this photo looks haggard. Instead of using a flash, it is better to use light sources. They can be found even after dark. This will give you the opportunity to play with shadows or create a silhouette. Do not forget to edit photos There are many programs and applications for editing photos. Use them. Remove stains, blur, make food photos even more attractive. Having worked a little on your pictures, you will achieve good quality and make your content for the target audience useful and unique.